EXPO SCHOOL PROGRAMME

My role: Head of Design

The Expo School Programme promotes, engages and celebrates the Expo 2020 Dubai event and its legacy to young people.

Working closely with the client based in Dubai, my team created a large suite of exciting and futuristic resources consisting of ‘big ideas’ sitting under three Expo themes: Opportunity, Mobility and Sustainability. We also created communication materials to support their Young Innovator Challenge. All assets were designed to encourage and empower young people in the UAE and beyond to achieve their ambitions.

Results

The initial Young Innovator Challenge animation I pitched and produced received 17,575 views in the first month of launch on Expo 2020 Dubai’s Instagram account

More than 6,000 entries for the Young Innovator Challenge competition were received