Humankind creates problems, but creativity solves problems.

‘RIP influencer marketing, long live influence.’

‘When you foster creativity well enough, excellent works come out of it.’

Examples of how eastern ads representing global brands going local and how local brands can look to be global.

‘The future is already here, it's just not evenly distributed. Brands have to cannibalise themselves before others will.’

The creative industry is stepping up to face global challenges.