AIA HEALTHIEST SCHOOLS

My role: Head of Creative

The AIA’s Healthiest Schools programme aims to improve young people’s lifestyles, and help their schools and communities to become healthier and happier environments. It is a key part of the AIA One Billion initiative - inspiring a billion people to live healthier lives across Asia by 2030.

My team developed the programme identity, a website and a suite of multilingual localised content around the four pillars of the programme: Healthy Eating, Active Lifestyles, Mental Wellbeing and Health and Sustainability. Working in partnership with AIA’s Asian offices, we created a series of marketing and competition toolkits for the programme’s local and regional activations.

Results

In the initial 3 months of launch:

Over 87,000 total web page views

Over 46,000 total unique web visitors