CREDIT WORTHY

My role: Head of Creative

Credit Worthy is a national initiative by OneMain Financial to provide US high-school students and their families with access to real-world financial education. Partnering with EVERFI, the shared goal is to improve the financial wellbeing of citizens by helping them understand the importance of credit and develop healthy credit habits early.

My team created bespoke animations and one-pagers for adult learners and their families.

Results

Since inception in 2020, more than 193,000 users have come to the programme landing page with more than 126,000 SaaS course modules opened

The financial education programme averages 12,000 users per month (from April 2020-August 2021), with repeated use month-on-month