KIDS’ ATHLETICS

My role: Head of Creative

‘Kids’ Athletics’ was World Athletics’ global programme to help young people aged 4-14 discover the joy of movement, develop their physical potential through innovative gameplay, and start on the path to lifelong physical health and fitness.

Taking inspiration from the world of athletics, I developed a design concept which incorporated the new World Athletics visual branding. Collaborating with an athletics consultant and member federations, my team also produced learning resources including a large series of digital downloadables and films.

Results

The new programme is used worldwide by 12 member federations including Malaysia, China, Puerto Rico and New Zealand.