EVERFI EDUCATOR SUB-BRAND

My role: Head of Creative

The Educator sub-brand was developed to bridge the gap between EVERFI’s corporate identity and its educator network, a gateway to resources and content for young people. The sub-brand needed to come across as trustworthy and friendly, and align with the master EVERFI from Blackbaud brand so that users would experience a positive and consistent journey across all touchpoints.

I initiated and led the work on brand proposition, creative strategy and cross-channel awareness and activation campaign concepts. My team also created the global visual identity system, which took on a more playful interpretation of the EVERFI brand assets, differentiating from its corporate identity but still sitting well within the EVERFI and Blackbaud family.