KONG: SKULL ISLAND
My role: Senior Designer
International, multiplatform and cross-channel marketing campaign design for Kong: Skull Island up to the film’s release in March 2017.
I designed the initial concept of the Discover Skull Island viral site which was a key touchpoint for fans. It also formed a part of a successful marketing stunt with Google Maps profiling the island as a destination, engaging 3.2 million fans on Twitter.
Kong: Skull Island viral site
Tribal stone painting asset
The rock texture and tribal painting is a global asset I recreated based on the film for many print-ready assets around the world. The artwork was used for a series of Kong events, including at the Ace Hotel in LA, VR stands in multiple Chinese shopping malls, an outdoor installation for a Taiwanese cinema and the London premiere.
Photo retouching and signage
I retouched and art-worked print images for a range of marketing assets. The two examples on the right are from photo exhibitions at press junkets in Los Angeles and London.
Kong-branded materials and social ads
I worked on a variety of assets, including Kong-branded popcorn boxes and social media graphics.
Retail display and event mockups
I also worked on a range of displays for retail partners including H&M, and produced a concept mock-up for the UK film premiere.
