The Action Pack

My role: Head of Design

The Action Pack is the youth engagement programme for the climate action NGO WRAP, which aims to help families and communities recycle more and better.

My team designed the visual identity and website for the programme which centred around a challenge: calling on pupils aged 5-11 to join the Action Pack to take action around recycling in their own homes and communities, and create a memorable animal character from Eco-friendly junk modelling.