CREDIT WORTHY

My role: Head of Creative

Credit Worthy is a national initiative by OneMain Financial to provide high school students and their families in the US with access to critical, real-world credit education. Partnering with EVERFI, the shared goal is to improve the financial well-being of hard-working Americans by helping students and their families understand the importance of credit and develop healthy credit habits early.

My team created bespoke animations and one pagers for adult learners and families, supporting access to credit education for learners of all ages.

Results

Since inception in 2020, over 193,000 users have come to the programme landing page with over 126,000 SaaS course modules opened

The financial education program averages 12,000 programme users per month (from April 2020-August 2021), with learners having consistently accessed the content month over month