A two-phase pitch to the Palace Museum in Beijing, China. The brief was to reimagine the embroidery patterns on the uniforms of Imperial officials in the Ming and Qing dynasties, and to create artwork for licensing apparel and home accessories, partnering with Armani and Hermès.
crane motif phase one
First designs of a crane motif inspired by the original Buzi pattern on the left.
crane motif phase two
The second round of motif development took an illustrative approach inspired by Japanese Ukiyo-e art. I collaborated with Illustrator Nath Xu on this illustration.