KONG: SKULL ISLAND
My role: Senior Designer
International, multiplatform and cross-channel marketing campaign design for Kong: Skull Island up to the film’s release in March 2017.
I designed the initial concept of the Discoverskullisland viral site which was a key touch point for fans, and it also formed a part of a successful marketing stunt with Google Maps profiling the island as a destination, engaging 3.2M fans on Twitter.
Kong: Skull Island viral site
Tribal stone painting asset
The rock texture and tribal painting is a global asset I recreated based on the film for many print-ready assets around the world. The artwork was used for a series of Kong events, including at the Ace Hotel in LA, VR stands in multiple Chinese shopping malls, an outdoor installation for a Taiwanese cinema and the London premiere.
Photo retouching and signage
Retouched and artworked images for print for a broad range of marketing purposes, two examples on the right are photo exhibitions at LA and London press junkets.
Branded materials and social ads
I worked on a large range of assets, including Kong branded popcorn boxes and social graphics.
Retail display and event mockups
I worked on a range of retail partnership displays and UK premiere concept mockup.
