KIDS’ ATHLETICS

My role: Head of Creative

‘Kids' Athletics’ is the World Athletics' global programme to help young people aged 4-14 discover the joy of movement, develop their physical potential through innovative game-play and start on the path to lifelong physical health and fitness.

My designed the new visual system of the programme, implementing World Athletics’ new branding and inspirations from the athletics world. Collaborating with an athletics consultant and member federations, we then also produced the subsequent learning resources including a large series of digital downloadables and films.

Results

The new programme is used worldwide including 12 Member Federations such as Malaysia, China, Puerto Rico and New Zealand and received positive comments.