AIA HEALTHIEST SCHOOLS

My role: Head of Creative

The AIA’s Healthiest Schools programme aims to help young people develop healthy habits, and help their schools and communities to be healthier and happier. It is a key part of the AIA One Billion initiative - engaging a billion people to live healthier lives across Asia by 2030.

My team developed the programme identity, a website and a suite of multilingual localised content around the four pillars of the programme: Healthy eating, Active lifestyles, Mental wellbeing and Health and sustainability. Working in partnership with AIA’s Asian offices, a series of marketing and competition toolkits were also created for the programme’s local and regional activations.

Results

In the initial 3 months of launch:

Over 87,000 total web page views

Over 46,000 total unique web visitors